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Sealumina is a consulting agency focused on helping energy industry companies in challenging markets and with global growth. Sealumina guides clients in their energy transformation journey using global and local insight, technical know-how, and everyday presence.

We help companies figure out what activities they should be doing for future growth and sustainability. Doing more of the same or simply staying focused on the productivity frontier will run you the risk of being the same as your competitors.

Our track record includes strategic planning, business development, market penetration, and product development, in the global energy markets. We have a unique combination of business strategy and technology competencies in the industrial energy sectors. We have seen what works and what does not work through extensive experience in the markets and the application of strategic thinking.


Erik Johnsen Photo.png

Erik Johnsen

Founder and Principal

As an innovative global visionary, a pragmatic problem-solver, and businesses leader who takes organizations to the next level, Erik Johnsen has a 20-year career of highly engaging relationship building, impeccable engineering transformation credentials, and process management authority that catalyzes a landscape of corporate growth and profitability even during periods of volatility and transition.


Consistently recruited across the Atlantic by oil and gas industry giants, he reshaped systems, reclaimed lost revenues, rechanneled team trajectory, and restored client trust and loyalty. Erik owns problems, reducing abstract concepts into understandable ideas, mechanisms, programs, or processes, distilling complexities into solvable solutions, followed by cost-saving designs and process improvements to optimize sustainability and fuel global competitive advantage.


  • Growth Initiatives & Business Development

  • Strategy Planning & Implementation

  • Innovation/Product Development/Problem Solving

  • High-Tech Engineering Product & Solutions

  • Value-Added Strategic Alliances & Partnerships

  • Large-Capital Equipment Management    


  • #1 World Marketplace with Tech Advances

  • >$250M Large Capital Global Contract Awards

  • >50% Profit Margin Restoration

  • >$300M in Additional Pipelines of Opportunities

  • Up to 10% YOY Capital Savings

  • Profitability during Recessions & Industry Downturns

  • Improved Client CAPEX and OPEX Performance

Handpicked time and again for his abilities as a technology innovator and business development strategist, Erik built a solid reputation designing and implementing short-term and long-range growth roadmaps that secured the #1 position in the world marketplace for large and mid-sized technology companies and attracted bids and contracts from industry giants.


Erik maximizes team strengths with his hallmark skill of creating an environment of shared purpose. As a client-centered professional, he builds trust with his consultative selling approach, embracing core principles of early engagement, listening, questioning, and problem-solving to produce immediate actionable plans and lifecycle strategies. He is an ideas generator and invigorates those around him with his insatiable appetite to deliver transformational changes that turnaround businesses and underperforming products.


Regarded as a fair business leader, Erik rewrote and renegotiated contracts that advantaged his firms while simultaneously regaining and solidifying client loyalty and trust. He is versed in the complexities of mergers and acquisitions and is acutely driven to rectify international compliance deficiencies to advance end-to-end environmental safety and client risk reduction.


Erik has an MBA with a specialty in Strategic Planning from Heriot-Watt University in Edinburgh, Scotland, and a graduate degree in Mechanical Engineering from the Norwegian University of Science and Technology (NTNU) and the University of Texas (UT) at Austin. He is fluent in English and Norwegian. He resides with his family in Houston, Texas and together they enjoy skiing, hiking, and other outdoor activities.


Dr. Craig Robinson

Strategic Planning Principal


Dr Craig Robinson is Director of Digital Education, Senior Director of MBA Programmes and Associate Professor of Strategy at Edinburgh Business School. He oversees the delivery and development of all the School’s online distance learning programmes around the world. As part of this he leads the Edinburgh Business School MBA, one of the world’s successful and longest-running MBA programmes with around 8,500 students studying online in 166 countries.


Craig is a member of the Strategy and Enterprise group where he is the Global Course Leader for C11SH Strategic Change for MSc students and H11SD Developing and Executing Strategy MBA capstone course. Craig’s research is centred round environmental scanning, interpretation and response behaviours in individuals and their relationship to learning and capabilities in organisations. He is interested in the interplay between organisational process-based factors, individual behaviours and cognitive processes and how the changing role of technology in both scanning and analysis is affecting strategy process and outcomes. 


Craig supervises doctoral students in the area of strategic management and change, with recent completions in areas such as international joint ventures and the adoption of agile management practices in large organisations. 


Strategic Management; Environmental Scanning; Strategic Change; Organisational Learning; Dynamic Capabilities; Strategy Process; Big Data Analytics

Strategic Management Environmental Scanning Strategic Change Organisational Learning Dynamic Capabilities Strategy Process Big Data Analytics


2015 – PhD in Strategic Management, Heriot-Watt University

2010 – Postgraduate Certificate in Academic Practice, Heriot-Watt University 

2007 – MBA with Distinction, Heriot-Watt University

2002 – BA(Hons) History, Lancaster University 


Craig has been running strategy and executive development courses on postgraduate programmes and for external clients since joining Edinburgh Business School in 2007. He has taught MBA and executive students in private and public sector organisations in the UK, Europe, the Middle East, Asia and Africa. Craig has also been an external lecturer at MODUL University Vienna since 2018. 


Craig is a Senior Fellow of the Higher Education Academy, a Certified Management and Business Educator and a member of the Chartered Association of Business Schools International Committee. Craig was the first member of academic staff at Heriot-Watt University’s Malaysia Campus and spent most of 2013 there as head of Edinburgh Business School Malaysia. Prior to becoming an academic, Craig spent a number of years in operations management roles for McDonald’s UK after joining their graduate scheme.


Craig is also an expert in digital education, with recent conference presentations on online pedagogy, and invited speaker engagements in 2020 for the British Academy of Management on the future of online and multi-mode education and PTI International Education on Teaching Business and Economics Through the Lens of Covid-19 webinar. 

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